Organizational alignment often remains an overlooked challenge in organizations with multiple business and support units, each led by capable executives and staffed with talented employees. In many cases, these units fail to coordinate effectively, missing out on potential synergies. The overall alignment process presents an opportunity for the Office of Strategy Management (OSM) to foster these synergies and establish a unique competitive position. fruiStrategy plays a pivotal role in identifying alignment opportunities across various levels, including objectives, measures, initiatives, and business processes. It facilitates the careful optimization of alignment, serving as an initiative for the OSM and can be tracked as a project. This alignment can extend to corporate offices, SBUs, support services, boards, key customers, vendors, and business processes, with progress assessed through a scoring system. Strategic alignment, a crucial step in the Execution Premium approach, is fully supported by fruiStrategy.

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